5 Steps to Make the Most of Your SEO Investment

A Perfect SEO Plan Will give you the perfect Result.

• Planning: A solid plan of action is a necessary component to any successful SEO program. Before beginning an effort to optimize content for better search visibility, be sure you have clarified specific goals and expectations. This will help you to decide which SEO tactics will be most effective, what internal resources will be necessary and what metrics will be used to measure success.

• Resources: Assess your resources to ensure you can actually implement your SEO program. The most common reason for an unsuccessful SEO effort is failure of implementation. Take stock of available budget (yours or another department that will be affected) talent pool and any existing media assets that can be leveraged. You will need to determine if you have the resources to complete your ideal SEO plan on your own, or if you will need to enlist the services of a SEO agency (like E-campaigners

• Measurement: Organize a process to measure the results of your program. You will want to be able to tie your measurements of success directly back to your SEO tactics. If increasing leads was the initial goal for your program, this may mean using an analytics package to determine the origin of your online leads. If you choose to work with an agency, be sure to select one with a strong record of measurable SEO success.

• Promotion: A well-optimized website will increase your search engine rankings and help your target audience find your services over that of competitors. However, a solid SEO program does not end there. Make the most of search engine optimization by promoting useful content. Place your URL on your business card, in your email signature, and promote it online beyond the search engines in social networks, blogs, forums and anywhere that it can be useful. It will be passed along and linked to, sending traffic and further increasing search visibility.

• Innovation: Don’t rely on what has always worked, or assume that your initial optimization will last forever. The online world is constantly changing, and this extends to optimization best practices. A solid SEO program is an ongoing investment that requires you to adapt and innovate to ensure your website stays at the top of the rankings and top of mind with your consumers.
  

With a solid search engine optimization plan, the right resources, measurements of success, promotion, and innovation, companies large and small can not only weather the current economic challenges, but achieve new growth and revenue goals.

Losing Google Organic Traffic

I run a large, well-established website that has been around for years, generating millions of visitors per month across thousands of pages of documents. We have always been diligent about tracking all of our website metrics so that we understand user behavior, where our audience is coming from, and can use the data in order to improve user experience.

Recently we have been experiencing *very* erratic Google organic traffic which jumps up and down by 40% to 16%. The cycle has now repeated itself 6 times over about 6 weeks time. While there have been times in the past where our Google organic traffic has increased and decreased, it always has done it in a measured manner; we have never before seen erratic behavior from Google.

While we are constantly in the process of refining our site, the only major change over the last couple months has been to our “Meta keyword modification” . Then I checked make my meta relevancy to 70% to 80%.. but still I am facing same problame..

Exactly what I have noticed...

"A website is virtually ranked just the way it use to in their local search results but if searched for the same keyword some where else in the world, the website is no where to be seen, causing a huge drop in organic search traffic. "


I think It may be the cause of droping Organic Search Traffic..


Any ideas about what might be going on here?


Thanks!

Gyana